Team and Roles
I worked with Game Designer, two developers and one QA tester, and my role was focused on he UX/UI redesign and enhancing the First Time User Experience (FTUE), especially the tutorial. Additionally, I created design for features and marketing content, including copywriting and AI-generated graphics for social media. I also conducted UX audits, and created assets such as icons and avatars, which were implemented into the game.
The Process
Defining Requirements, Research and Planning
I engaged in brainstorming sessions with the Game Designer and Project Managers to clarify and finalize UI redesign requirements.
Next, I conducted a thorough UX audit focusing on the FTUE, identifying key issues during playtesting, and documenting findings in an Excel file with color-coded severity levels.
Based on benchmarking analysis I created a moodboard with UI inspirations, choosing a bright orange as the primary attention-grabbing color and adopting a modern, military-style UI. This design direction was influenced by the clean, military aesthetic seen in games like Undawn.
Design
Design phase started with creating lo-fi wireframes based on the GDD and research, and iterating on designs based on feedback from the Game Designer.
I designed the special offers UX/UI, revamped the tutorial UX/UI, and redesigned the entire UI, including new icons and avatars created with AI (Midjourney).
Additionally, I also created a new logo design, though it was not ultimately used due to the game name remaining unchanged.
Prototyping and Dry-Testing
Next, I moved to mockups and prototypes, that were followed by frequent internal A/B testing to gather feedback and make necessary adjustments.
Implementation, Testing and Launch
I worked with developers in a close cooperation during the implementation. I was also conducting playtesting alongside QA team, and providing feedback via a detailed Excel file. Everything was topped by iterative design improvements based on feedback from developers and testers. Final changes ensured the design was cohesive and fully functional at launch.